CarbonReach LLC is a leading technology company supporting the advertising industry. We utilize best-of-breed technology, data, and advanced mathematics to drive marketing outcomes for our customers. Our platforms analyze the path that anonymous consumers and their cohorts take through media to an advertiser’s desired action (sign up, purchase, etc.)
Information We Collect
In the course of delivering an advertisement or measuring the effectiveness of an advertising campaign, CarbonReach does not collect personally identifiable information about you. Personally identifiable information includes data such as your name, address, phone number, social security number, or email address. CarbonReach does collect non-personally identifiable information about you, for the use of targeting ads and measuring the effectiveness of ads on behalf of CarbonReach’s advertisers. This non-personally identifiable data includes information such as: domain type, browser, operating system, keyboard language, internet service provider, IP address, whether you viewed an ad, clicked on an ad, and how your interacted with our advertiser’s web sites.
CarbonReach uses this non-personal information to create data segments and to measure campaign efficacy. CarbonReach also obtains information from 3rd party data providers who collect information such as behavioral, contextual, and demographic data. For example, if you visit a number of parenting websites, you may be categorized as a parent.
CarbonReach does not collect data or create data segments that are based upon what we consider to be sensitive information, such as detailed financial information and sensitive medical conditions. We do not use any data segments to determine credit worthiness, for insurance underwriting or similar purposes. Additionally, we do not collect information identifying users as children.
Cookies and How They Enhance Your Web Experience
Like most Internet sites, CarbonReach uses “cookies” to enhance user’s experience on the Web. CarbonReach cannot use these cookies to personally identify you in any way, and these cookies in no way damage your system or files.
A CarbonReach cookie is a unique number that is assigned to you the first time CarbonReach serves you an ad or identifies you on a client’s website. This number is stored in a file on your computer and helps us deliver the optimal ad to you. For instance, cookies help CarbonReach ensure that you don’t repeatedly see the same advertisement. Cookies can also help advertisers measure how you utilize an
advertiser’s site and the effectiveness of an advertisement. This information can then be used by advertisers to better cater to your needs and deliver to you the types of ads in which you are more interested.
Although CarbonReach believes that cookies help enhance your experience on the Web by delivering more relevant messages to you, CarbonReach does not need cookies to deliver ads to you. If you decline a CarbonReach cookie, you will still be able to view ads; however, you may see the same ad repeatedly or be delivered ads that have no relevance to you.
CarbonReach sets our cookies to expire after 90 days and the expiration date updates every time you encounter our server. CarbonReach retains the web log data for one year and aggregations and reports for up to three years.
Transparent GIFs and IP Addresses
In addition to cookies, CarbonReach may use transparent 1×1 gifs and/or collect IP Addresses and device IDs to help our platform understand how you interact with our advertiser’s websites. IP Address and device IDs allow us the measure consumer interactions on mobile devices.
CarbonReach may publish or otherwise make public anonymous, aggregate, or summary information regarding our Site visitors and campaigns run on behalf of our clients. CarbonReach may share visitor level data with an advertiser, restricted to include only data associated with the client’s campaigns. CarbonReach will never share consumer data with any third parties. These also may be instances when we may need to disclose visitor information in order to: protect the legal rights of CarbonReach or its employees, agents, or CarbonReach protect the safety and security of our Website; protect against fraud; or to comply with law or legal process. If CarbonReach sells all or part of its business or makes a sale or transaction of assets or its otherwise involved in a merger or business transfer, we may transfer visitor information to a third party as part of that transaction.
Consumer Choice and Access
Since CarbonReach does not collect personally identifying information (such as your full name, email address, mailing address, telephone number, or credit card number) (“PII”) we do not maintain a process for an individual to review and/or request changes to his or her PII.
CarbonReach uses commercially reasonable measures to safeguard data in our possession against
loss, theft and unauthorized use, disclosure or modification. No transmission of data over the Internet,
however, is guaranteed to be completely secure. It may be possible for third parties not under the
control of to intercept or access transmissions or communications unlawfully. While we strive to
protect your information, we cannot ensure or warrant the security of any information you transmit to
CarbonReach LLC., Attn: Privacy Team
6700 Alexander Bell Dr. Suite 110
Columbia, MD 21046